Recent studies have found that 85% of all home buyers begin their search online. More than any other medium, the Internet is where real estate consumers expect to find active listing information.

Sometimes a home buyer will search on Realtor.com; often they turn to the local Association's Website. Invariably, they use their Web browser to search for 'real estate' or 'homes' or some keyword phrase.

Unfortunately, with so many real estate Websites, the probability of a qualified buyer finding you on the Internet is rather remote - unless, of course, you're paying lots of money to Google each month to show up as a Sponsored Link.  More likely than not, the traffic on your Website is going to come from people you're already working with.

That said, the question is: does the IDX feature on your Website deliver what your clients or prospects expect to find in the way of listing information? You realize, of course, that if your Website doesn't include an IDX feature or fails to meet the visitor's expectations, they will likely continue their search and, potentially, end up with an agent who has earned their business. It's that simple!

Initially developed for the Santa Barbara Association of Realtors, PhotoToursIDX is currently used by over 200 local real estate agents. The following features contribute to the demand for our IDX solution:

• Our search features are simple, intuitive and complete
• Our search results more closely approximate Flex than any other IDX solution (click here to compare)
• Our photos are large and clear
• We use Google Maps
• We will customize your IDX solution to look and feel like it belongs on your Website                                    (e.g., Ken Switzer, Barbara Koutnik, Pam Taylor, The Gough Brothers).

We offer two versions of our IDX solution: Basic & Enhanced. Although the primary difference between the two is Lead Capture, the Enhanced version is designed to give your visitors a more interactive search experience. With the Enhanced version, visitors can:

• Search for active MLS listings and save their search criteria
• Identify, save and track the status of properties (Favorites)
• Receive new listing updates via e-mail
  
• Save and share notes and information with their agent, spouse or partner

In addition to being able to capture the contact information of people who register on your site, the Enhanced service level provides you with an opportunity to:

• Track a visitor's search activity, saved favorites, search criteria, etc.
• Set up clients / prospects to receive e-mail notification and information about specific listings
  

Recently added features include Custom Searches (e.g., displaying active listings in a specific area) and the ability to display  your active listings on your Website.

Below is our Current Price List (Monthly or Annual):

Standard Pricing	Monthly Charge	Annual Charge	Setup Fee
PhotoToursIDX - Basic	$20	$200	$100
PhotoToursIDX - Enhanced	$40	$400	$100